As an official WooThemes Ninja, I’ve worked with themes, with plugins, and with stores all shapes and sizes – literally thousands of sites trying their best to sell online, promote their cause, or just break even on hosting costs until they make it big. While adding eCommerce functionality might not be the first thought, there are HUGE benefits that you can create without selling goods – the topic would introduce a variety of methods, in addition to addressing existing store owners on how to better engage their audience.